Creating a Successful Business Development Culture: A 90 Day Leadership Roadmap

Apr 09, 2018
2018 LMA Annual Confernece
New Orleans, LA

The legal industry is increasingly competitive and law firm management wants to know that new business development and marketing leaders will make a difference — quickly. In this session, attendees gained the tools to establish a business development culture that breeds success. Partnering with Director of Marketing and Business Development, Amy Merriweather (Keker, Van Nest & Peters LLP) topics included:

  • Performance metrics to propel your marketing and business development
  • The importance of group alignment
  • Gaining firm-wide acceptance for optimum relationship development
  • How to achieve marketing team efficiency
  • A process to ensure your personal success